iCASHtv is the Largest Multicultural Digital Out-of-Home Television Network in Check Cashing Retail Locations Across the U.S.  

Always On Target Digital Signage Network

REACH

LOCATIONS

DEMOGRAPHICS

Over 6,000,000 impressions per month

Hundreds of locations in major DMA's

Highly targeted multicultural base

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Target Highly Valuable Multicultural Consumers

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Recent Campaigns

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With a Latino dominant and AA secondary dominant viewership, iCASHtv In-Store DOOH Network is dedicated to helping brands attract the highly valuable, yet difficult to reach urban, multicultural consumer.  This demographic is promotionally sensitive & has money to spend. With hundreds of locations in major DMA's, where over 70% of viewers are cashing a check, we deliver dynamic  branded messages and mobile engagement within the "Last Mile" of purchase decision.

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SmartBomb Media Group Platform

Hundreds of high traffic check cashing locations with the iCASHtv commercial large screen digital video and sound systems.  Each location is IP addressable / location based and provides complete scheduling, day-parting, ability to use multiple creatives, proof of performance and RS-232 controls for monitoring screens and iCASHtv media players.

Network Operations Center (NOC) on East Coast centrally controls and monitors all aspects of the iCASHtv systems.  The NOC has the ability to push content on demand when needed as well as the robust scheduling we provide.  A "heartbeat" at the location based player level lets us know the health & status of the media player and LCD.

The iCASHtv NFC mTAG platform is a location based embedded NFC chip signage infrastructure that allows the tap or scan of a smartphone to engage the customer.  The system is IP addressable, and highly flexible with many points of content available to the advertiser.  Full reporting on clicks and interactions are provided.

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Engaging the Latino Dominant Network

In partnership with Telemundo, the iCASHtv Network brings engaging lifestyle and entertainment content to the Latino consumers that are the dominant demographic in our network.  Telemundo not only delivers dynamic content on an ongoing basis, but also is a key element to our advertising sales.

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