iCASHtv is the Largest Multicultural Digital Out-of-Home Television Network in Check Cashing Retail Locations Across the U.S.
Always On Target Digital Signage Network
Over 6,000,000 impressions per month
Hundreds of locations in major DMA's
Highly targeted multicultural base
With a Latino dominant and AA secondary dominant viewership, iCASHtv In-Store DOOH Network is dedicated to helping brands attract the highly valuable, yet difficult to reach urban, multicultural consumer. This demographic is promotionally sensitive & has money to spend. With hundreds of locations in major DMA's, where over 70% of viewers are cashing a check, we deliver dynamic branded messages and mobile engagement within the "Last Mile" of purchase decision.
Hundreds of high traffic check cashing locations with the iCASHtv commercial large screen digital video and sound systems. Each location is IP addressable / location based and provides complete scheduling, day-parting, ability to use multiple creatives, proof of performance and RS-232 controls for monitoring screens and iCASHtv media players.
Network Operations Center (NOC) on East Coast centrally controls and monitors all aspects of the iCASHtv systems. The NOC has the ability to push content on demand when needed as well as the robust scheduling we provide. A "heartbeat" at the location based player level lets us know the health & status of the media player and LCD.
The iCASHtv NFC mTAG platform is a location based embedded NFC chip signage infrastructure that allows the tap or scan of a smartphone to engage the customer. The system is IP addressable, and highly flexible with many points of content available to the advertiser. Full reporting on clicks and interactions are provided.
In partnership with Telemundo, the iCASHtv Network brings engaging lifestyle and entertainment content to the Latino consumers that are the dominant demographic in our network. Telemundo not only delivers dynamic content on an ongoing basis, but also is a key element to our advertising sales.
iCASHtv is focused exclusively on closing the loop with highly mobile multicultural consumers & our advertisers. Utilizing commercial grade digital signage platforms, iCASHtv attracts the consumer's attention and motivates engagement. The Hispanic & Black/African American consumer base not only has the highest penetration of smartphone usage, but according to a Nielsen study, also over index on ALL social networking activities.
Render engaging HD video and immersive sound to active, multicultural consumers while they wait in line for a financial services transaction. Finely targeted demographics, long dwell times and very high traffic volume locations will extend your reach.
With campaign connectors that allow the mobile consumer to interact with the branded commercial spots in our DOOH venues, brands can reach out and touch the right consumer at the right time.
By simply tapping or scanning the mTAG with their mobile phone, consumers can download a song, load a game, configure a product, enroll in a loyalty program, answer a survey, choose an eBook, receive a coupon or purchase a product. Blue Bite, one of the leading global mobile platform companies, partners with iCASHtv to enhance our advertisers arsenal and activate the mobile consumer.
Utilizing an mTAG placard, enabled with both NFC (Near-Field Communication) and QR, our advertisers can deliver exclusive content, offers and consumer engagement with the tap of their phone. Activate the on-the-go consumer with iCASHtv DOOH television ad and a call to action to tap or scan the mTAG.
SmartBomb Media Group is a digital media firm devoted to the Multicultural Out-of-Home mobile consumer. By utilizing state of the art digital signage platforms and integrating campaigns into mobile platforms such as SMS, QR, and NFC, SmartBomb Media Group is the perfect partner to reach out and touch a highly targeted multicultural consumer base.
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