The Digital Out-Of-Home & Mobile Network for the Multicultural Consumer

For the Check Cashing Retailer, iCASHtv delivers a highly enhanced in-store conumer experience which mitigates wait times and dramatically increases up-sell and cross-sell metrics.  iCASHtv presents the next level in Check Cashing In-Store Experience

For the advertiser, iCASHtv provides an impactful brand experience that drives engagement with a highly targeted multicultural consumer base. Target, reach & interect with your consumers via mobile connected Digital Out-of-Home Media.

For the consumer, iCASHtv offers an engaging retail and mobile experience with content & offers geared specifically to them.  The mobile connection with brands and products that consumers want is both engaging and sticky for this highly interactive demographic.


It's All About Engagement




Impact of Digital Out-of-Home (DOOH)


Reach of Digital Out-of-Home (DOOH)


The True Connected Consumer via DOOH

According to an Arbitron Digital Display Study:



*Reaching 70% or over 181 million people per month, DOOH has evolved into the most powerful & far reaching form of new media

*More Americans have viewed a DOOH video screen in the past month than have a Facebook profile, own a DVR or MP3 player, sent or received a text message or watched any online video

According to the OTX Study on DOOH Video Advertising  & the DOOH Media Awareness & Attitude Studies:




According to the Association of Hispanic Advertising Agencies (ahaa) & a Nielson study:





*Digital Signage receives 10x the eye contact of  static signage

*63% of adults say DOOH catches their attention & has stopping power

*37% of consumers purchased the product or service advertised on DOOH

*72% of Hispanics own a smartphone

*64% use text messages (vs. 56% of general market)

*12% use social networks on their mobile (vs. 10% pf general market) 

*Hispanics watch more online video than 62% of white non-Hispanic Americans

*Hispanics & Black/African Americans over index on ALL social networking activities

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