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The Digital Out-Of-Home & Mobile Network for the Multicultural Consumer

For the Check Cashing Retailer, iCASHtv delivers a highly enhanced in-store conumer experience which mitigates wait times and dramatically increases up-sell and cross-sell metrics.  iCASHtv presents the next level in Check Cashing In-Store Experience

For the advertiser, iCASHtv provides an impactful brand experience that drives engagement with a highly targeted multicultural consumer base. Target, reach & interect with your consumers via mobile connected Digital Out-of-Home Media.

For the consumer, iCASHtv offers an engaging retail and mobile experience with content & offers geared specifically to them.  The mobile connection with brands and products that consumers want is both engaging and sticky for this highly interactive demographic.

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It's All About Engagement

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Leadership

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Impact of Digital Out-of-Home (DOOH)

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Reach of Digital Out-of-Home (DOOH)

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The True Connected Consumer via DOOH

According to an Arbitron Digital Display Study:

 

 

*Reaching 70% or over 181 million people per month, DOOH has evolved into the most powerful & far reaching form of new media

*More Americans have viewed a DOOH video screen in the past month than have a Facebook profile, own a DVR or MP3 player, sent or received a text message or watched any online video

According to the OTX Study on DOOH Video Advertising  & the DOOH Media Awareness & Attitude Studies:

 

 

 

According to the Association of Hispanic Advertising Agencies (ahaa) & a Nielson study:

 

 

 

 

*Digital Signage receives 10x the eye contact of  static signage

*63% of adults say DOOH catches their attention & has stopping power

*37% of consumers purchased the product or service advertised on DOOH

*72% of Hispanics own a smartphone

*64% use text messages (vs. 56% of general market)

*12% use social networks on their mobile (vs. 10% pf general market) 

*Hispanics watch more online video than 62% of white non-Hispanic Americans

*Hispanics & Black/African Americans over index on ALL social networking activities

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